How we separate activity from demand.
This page presents the Facebook Groups, Reddit and Threads findings from Synaptica’s channel research. The collection window covered recent Facebook activity and a month window for Reddit.
Facebook groups were discovered by city and real-estate keywords, then manually checked for incorrect city attribution. The cleaned table contains 197 groups. Dubai uses the corrected estimate of about 137,000 memberships and 546 posts/day. The reconciled totals are 6,857,124 combined memberships and 12,791 estimated posts/day.
Memberships are not unique people. Daily activity is estimated from group metadata; it includes supply, discussion and promotion. A sample of 3–4 posts per group supports qualitative observations, not an exhaustive rental-demand count.
The Facebook major-city figure is the rounded research average: 12,791 ÷ 20 = approximately 640 posts per day. It describes all post activity in the sampled groups, not rental requests or a measured rate for every major city.
Reddit’s 100K+ figure counts active communities across the entire platform and all topics. It is not a rental-request count or the number of communities monitored by Demand Locator. We select relevant local sources for each setup. Source: Reddit for Business.
Our Threads analysis came from nine selected housing searches: 145 unique analyzed posts, of which 57 are clear housing requests, 18 are listings and 70 are ambiguous or off-topic. The request share we quote is 57 ÷ (57 + 18) = 76%: requests as a share of clear housing posts, with the other 70 posts excluded. That is demand versus supply in one keyword search set: the searches were keyword-based and Bali-focused, so it is not a platform-wide measure, a qualified-lead count, a property-match rate or a delivery guarantee. No personal handles, post links or phone numbers are published.
The 20-city housing findings establish that structured housing needs were observed, not that the people are still looking or that any request converted. For Facebook and Reddit, raw exports and a measured classification denominator are unavailable in the source. No precision, reply-rate or conversion estimate is inferred.
Source: Synaptica, “Multi-platform real-estate demand research in 20 cities”. The confidential source document and requester identifiers are not published.